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- <text id=92TT0172>
- <title>
- Jan. 27, 1992: The Political Interest
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1992
- Jan. 27, 1992 Is Bill Clinton For Real?
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- NATION, Page 20
- THE POLITICAL INTEREST
- The Self-Making of a Front Runner
- </hdr><body>
- <p>By Michael Kramer
- </p>
- <p> Only the brave or the foolish play golf in 30 degrees
- weather, but Bill Clinton needed some release--nine quick
- holes at the Little Rock Country Club last Wednesday. In jeans
- and a windbreaker, Clinton raced around the course, offering a
- running (and occasionally profane) commentary on his erratic
- game and long stream-of-consciousness rambles about health care
- and tax policy, two of the issues he hopes to master well enough
- to carry him to the White House. As he recharged himself
- physically, his mind remained squarely on the prize, and
- especially on how exactly he intends to get it.
- </p>
- <p> It is a rule of journalism (and of life itself, I suppose)
- that you do not ask hard questions at the top of a man's
- backswing. So I waited until Clinton had parred the 440-yd.
- eighth hole, where the green had been spray-painted with the
- words CLASS WAR. THE POOR WILL RISE. Clinton's comment, "I hope
- they do," seemed like a decent opening, and I asked if he knew
- that the wife of a Bush Cabinet member had told some friends
- that the Republicans had "the goods" on Clinton's alleged
- womanizing but wouldn't pounce until the general election
- campaign. "Yep," said Clinton, who then detailed every other
- "bogus, smoking bimbo" allegation he's heard for over a decade.
- Clinton and his wife Hillary have already described their
- 16-year marriage as less than "perfect" (an admission of
- something), but the most interesting part of Clinton's analysis
- involved a political calculation. "I wish I could find a way to
- get all these stories out early so I don't have to deal with
- them after I'm nominated, when they can be so distracting."
- </p>
- <p> Clinton's prayer was answered a day later, when the Star,
- a supermarket tabloid, revived old charges by Larry Nichols, a
- former Arkansas state employee fired for misusing his official
- telephone to assist the Nicaraguan contras. In 1990 Nichols
- named five women Clinton allegedly slept with, but all five
- denied the rumors again last week, and Nichols himself was
- recently quoted as saying, "I have my own agenda. (Clinton)
- roasted me" and now "everything I do will be done to run him out
- of the state." Having "it come out again now is fine," says a
- Clinton aide, "and the refutations inoculate us. Unless someone
- has a video, you have to see us home free."
- </p>
- <p> In considering the timing rather than the substance of
- negative charges, Clinton revealed his essence. Beyond being
- both the candidate and his campaign's top policy analyst,
- Clinton is also chief strategist and tactician, the
- nuts-and-bolts mastermind of his own race for the presidency,
- an office he has been preparing to occupy for "at least 10
- years," largely by learning from the losses of Democratic
- wannabes. So while luck has played a role--Clinton's
- competitors have yet to catch on, heavy hitters like Jesse
- Jackson and Mario Cuomo chose not to run, and the end of the
- cold war makes it less important that a candidate demonstrate
- foreign policy expertise--the fact that Clinton leads the
- Democratic pack in New Hampshire is hardly accidental. Clinton
- may not win, and he may not deserve to; he has yet to prove that
- he would be a competent President. But if he stumbles, whoever
- emerges could do worse than hire Clinton as his manager. Here,
- then, is the candidate as calculator.
- </p>
- <p> Clinton's first tactic was to elevate substance over
- personality: "I decided it was critical to deal with the
- `Where's the beef?' question before trotting out my personal
- life story." Clinton realized that a recession-plagued nation
- was "eager for specific answers" and that Nebraska Senator Bob
- Kerrey, whom he considers his main opponent, was "taking the
- other tack, running on his biography before even attempting to
- detail what he would do. He's doing what Al Gore did in '88.
- Gore entered the race without having his message down, so he was
- pigeonholed as having none. By the time he got it together, he
- was seen as just a Southern candidate who didn't know what he
- wanted to do."
- </p>
- <p> Clinton's other insight involved insurance. "We all make
- mistakes and hit rough patches," he says. "If you have a
- detailed program that causes people to believe you have a core,
- then when you make mistakes or have to account for past ones,
- they will let it slide. They'll even let you add two-and-two to
- five now and then. If you can't point to some heft behind you
- as a cushion, the voters think you're just the sum of your
- advisers' rhetoric and that you can't even get that right.
- That's why I'm often too specific. I know I have to work more
- to connect with an overarching vision, but I need the specifics
- in back for when things don't go well."
- </p>
- <p> Minor but significant moves were equally well planned.
- Clinton released his year-end fund-raising report weeks before
- the law required. Forced to do the same, the other candidates
- published tallies that showed Clinton far ahead in the money
- race, further feeding the impression of a Clinton surge
- following his victory in the Dec. 15 Florida straw poll. Clinton
- has also encouraged hostile questions simply to strut his
- dexterity. At a November meeting of Democratic state leaders,
- the Washington state chairwoman, after speaking with a Clinton
- adviser, asked if the candidate was a neo-Republican. The
- unsurprised Clinton drew strong applause by evoking his
- grandfather's near religious devotion to Franklin Roosevelt.
- </p>
- <p> As the custodian of his own image, Clinton pores over the
- text and visuals for the television spots currently blanketing
- New Hampshire. The first was "easy," he says. "It conformed to
- the strategy." The 60-second spot ran through Clinton's
- proposals for reviving the economy and invited voters to visit
- their libraries to read the "Clinton Plan." He is now going
- further. The 15-page paper is being mailed to every registered
- voter in New Hampshire.
- </p>
- <p> His issues and positions are the product of careful
- polling. For the most part, they are strikingly congruent with
- the concerns most people say they are interested in, like
- requiring able-bodied people on welfare to work for their
- assistance and offering college loans in return for community
- service. Fashioning an easily understood plan for national
- health insurance is the last major volley in Clinton's blitz.
- To defuse an anticipated attack from Kerrey, who has made health
- care his strongest issue, Clinton was expected to release his
- program this week.
- </p>
- <p> Strategy for the debates has also been carefully
- calculated. "In the first, where some said I was too laid back,
- it was my intention to have people begin to conceive of me as
- sitting in the Oval Office," says Clinton. "That required not
- fighting with the other guys and trying to keep my answers short
- and cogent." Now, he says, "it's time to change. With everyone
- hitting me, it's time for hardball, to show that I can stand up.
- This is especially crucial since you're hearing that I am too
- cautious." Beating the "too-cautious" rap explains why Clinton's
- second TV strike is a 30-second attack on congressional pay
- raises, a thinly veiled jab at Kerrey and Iowa Senator Tom
- Harkin, both of whom voted for the salary increases.
- </p>
- <p> Pouring resources into Illinois, whose March 17 primary
- comes a week after Super Tuesday, where Southern contests
- predominate, further reflects Clinton's having gone to school
- on Gore's failure. "Gore couldn't show any foot outside the
- South," says Clinton. "I have to, and the decision had to be
- made before things began to break well in New Hampshire. The
- Michigan primary is also on that day, but I figured Harkin, with
- his auto-workers support, would take that one. So Illinois was
- it"--and Clinton's is the best organized operation there.
- </p>
- <p> The most impressive example of Clinton's influencing luck
- was his decision to avoid bashing Mario Cuomo after Cuomo
- struck at Clinton's hard-nosed welfare-reform stands. "Everybody
- wanted me to go after Cuomo to define myself as the
- alternative," he says, "but that risked my being tagged as the
- conservative candidate. Besides, while all the evidence
- suggested that Mario would run, I wasn't absolutely sure that
- he would, and I didn't want to do or say anything that might
- goad him into the race."
- </p>
- <p> Clinton is as superstitious as most politicians, but he
- has already considered the possibility of an early lock on the
- Democratic nomination. "The trick would be to keep the campaign
- expanding when I've won mathematically," he says. "The tendency
- is to close down and exclude those whose support you'll need in
- the fall," primarily because the original members of a winning
- candidate's team never want to share power. "You've got to guard
- against that," says Clinton, "but it's manageable." The
- downside? "If you win quickly, you've probably not been
- sufficiently tested, and then you're even more vulnerable to the
- Republicans' negative blitzkrieg later. You should have every
- negative in your record explored during the primaries." More
- importantly, he adds, "adversity helps. People want to see how
- you handle yourself when things blow up."
- </p>
- <p> The general campaign is a distant dream, but Clinton is
- assiduously pursuing his centrist lines so he can avoid being
- perceived as tacking back from a more liberal stance. "You're
- killed if you look expedient," he says, "and killed if you're
- caught too clearly tailoring your message for different
- audiences"--which explains why Clinton tells the Republicans
- he's courting that he will pay for a middle-class tax break by
- raising the wealthy's tax rates.
- </p>
- <p> Clinton identifies his main worry simply: "Against a
- sitting President, and as someone from a small state who isn't
- well known, the big deal is having people become comfortable
- with someone who's just come into their lives." But it is
- obvious that Clinton can't wait. Last week Clinton read a New
- York Times piece detailing George Bush's foray into New
- Hampshire, replete with examples of the President's tortured
- rhetoric. After seeing Bush's answer to a question about
- extending unemployment benefits ("If a frog had wings, he
- wouldn't hit his tail on the ground--too hypothetical"),
- Clinton said, "Oh it'll be fun. Sometimes I have to remember
- I've got to beat the other guys first."
- </p>
- <p> Whatever strategy Clinton pursues in a race against Bush--and he probably wrote a hundred-page scenario years ago--it isn't hard to co
- to a Bushism, the candidate turns a practiced, quizzical look on
- the President and drawls, "Say what?"
- </p>
-
- </body></article>
- </text>
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